show your

IDentity

EXPRESS YOUR DNA

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PERSONAL IDENTITY

present your DNA

Identity is the unique DNA of a person in the course of time. DNA deals with philosophical questions that arise about ourselves by virtue of our being people. A concept you develop about yourself that evolves over the course of your life.

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BRAND IDENTITY

A brand DNA is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others. Brands are created in the mind.

• identification

To differentiate your product or service DNA from other like or similar brands.

• verification

To authenticate that your product or service DNA is the genuine or desired article (as opposed to a generic or knock-off).

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COMPANY IDENTITY

state your DNA, recognize by end users

A company DNA is the manner which a corporation, firm or business presents themselves to the stakeholder (such as customers and investors as well as employees). It’s incredibly important to consider how our company DNA is recognized by the outside world. That’s why we need to build a strong company DNA.

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